30 Days of Content Ideas

Hot tip: plan ahead! Carve out time on a schedule that works for you and create them all at once. I personally like to use Later for all my social media scheduling and set aside 2 hours each week to plan for the next week ahead.

Without further ado, here’s some ideas to get you well on your way to planning your social media content!


  1. Create a tutorial that pertains to your industry

  2. Show some behind-the-scenes of you creating something or working on a client project

  3. Share a coupon for your shop

  4. Create a quote post relative to your niche

  5. Host a contest or giveaway

  6. Start a challenge

  7. Share a quick tip

  8. Ask for feedback

  9. Share a piece of news in your industry

  10. Introduce yourself

  11. Share a testimonial from a customer

  12. Re-share user-generated content

  13. Create a fun fill-in-the-blank graphic

  14. Reuse an old post that has done well in the past

  15. Give a shout out to a customer/top fan

  16. Create a meme/trending video

  17. Share a milestone in your business

  18. Run a survey

  19. Share product reviews

  20. Share a sneak peek into an upcoming release or project

  21. Create a “this or that” Instagram story template

  22. Share a success story of either you or your customers

  23. Show an inside look into your process

  24. Share a blog post

  25. Introduce your team

  26. Share a freebie

  27. Ask for recommendations

  28. Encourage followers to sign up for your email list

  29. Create a social media only flash sale

  30. Share your top 10 favorite resources

    Bonus Round!

  31. Best practices in your industry

  32. Share a win

  33. Share a loss

  34. Involve your audience in your morning routine

  35. Share a highlight of your business this year or thus far

  36. Your story of how you got started

  37. Common mistakes you see in your industry (do’s and don’ts)

  38. Press or articles that feature you

  39. An old photo from the past + how that deals with your business today

  40. A list of your favorites (movie, show, book, color, etc.)


Bonus Tip

Create content that appeals to our emotions. Think back to when you were little—do you remember how you would anxiously wait for the next episode of your favorite show because they left you with a cliffhanger? Do as those shows do and leave your audience begging for more from you!

If you want unlimited access to templates to help you plan these ideas, check out the Shamblen Studios membership. Inside, there’s hundreds of customizable images, templates, and even an inspiration board to help you out if you get stuck!

Wishing you all the success ❤️

XOXO,