How to save time, stress less, and finally enjoy creating content.

Ribbed First Place Ribbon Mockup by Shamblen Studios — *Grab this template* *here*.

If you’ve ever stared at a blank Canva screen wondering how on earth you’re gonna turn it into something Insta-worthy, then you’ve come to the right place for solutions my dear internet friend.

I’m sure you know this already, but running a business comes with a million moving parts… and creating marketing content shouldn’t be the one that sends you spiraling (it really should be the fun part!)

This is where Canva templates swoop in like that seagull stealing your bread at the beach. They’re not just about looking pretty (though that is a good perk). But templates are about saving you time, making your brand feel cohesive, and giving you back the energy you’d otherwise spend fighting with fonts.

Let’s dig into exactly why templates matter and how they can completely change the way you show up online.

Templates allow you to share your testimonials without the stress

One of the best ways to build trust with your audience is by letting your happy clients do the talking. Testimonials, reviews, and kind words are powerful proof that what you’re offering actually works—but dropping them into a plain caption doesn’t always do them justice.

Instead of starting with a blank screen, just grab a ready-made testimonial design, swap in your client’s words, change to your brand colors and voila—you instantly have something polished, personalized, and professional.

Old Apple Computer Mock up by Shamblen Studios — *Grab this template* *here*.

Here’s why this matters: research shows people remember 65% of information when it’s paired with a visual, compared to only 10% when they read it as text alone. By turning your testimonials into graphics, you make those words more memorable and more likely to stick with your audience.

And if you’re sharing on a visual-reliant platform like Instagram, it’s a no-brainer.

People trust what other people say—and when you package that proof beautifully, it becomes even more impactful (and helps reinforce brand recognition).

Templates = announcements made simple

Business life, not unlike our personal life, means updates—sometimes small, sometimes big.

Whether you’re changing office hours, heading out for a vacation, or teasing an exciting new launch, you need a way to let your audience know.

You could simply put text on a colorful background that says “NEW OFFICE HOURS” in a bold red font… but why not gather some more eyes on that important announcement? Besides, that’s what the algorithm wants.

With photographic templates, you can create super unique announcements that feel professional and still personal.

Instead of rushing something last minute or leaning on plain text, you’ll have on-brand visuals that communicate clearly and consistently.

It’s also one of those small details that build trust. Your audience sees that you put thought into all of your communication—even the quick updates.

Vintage Television Mockup by Shamblen Studios — *Grab this template* *here*.

Promotions are less boring

Promoting your business can feel intimidating, but at least it doesn’t have to feel stiff or salesy. Choosing colorful and unique templates make it super easy to highlight what you’re offering in ways that feel engaging and different.

For example, if you want to tease your new product—try a fresh approach.

Let’s say you’re releasing a new line of moisturizing cream. Instead of posting a boring image of it with a question mark over the label on a plain background, try dropping it into a quirky template like this one. Drop it in, add a pixel effect, and you have an instant, unique product tease.

The goal you want here is to make it feel shareable—something that will make someone want to hit that “send” button below your post.

Motorola RAZR Phone Mock up by Shamblen Studios — *Grab this template* *here*.

Want showcase your expertise? Use a carousel post to provide tips/tutorials that show you know what you’re talking about.

Or maybe you have a discount code? Pop it in a ready-made design that makes it impossible to miss.

This way, promoting your business becomes less about pushing and more about sharing—because the visuals already do half the work for you.

Makes calls-to-action big n’ strong

Your business needs clear calls-to-action, or CTAs. They’re the little nudges that move your people from “oh that’s nice” to actually clicking, booking, or buying. Without them, even the best content can end up as background noise!

Canva templates make those CTAs sparkle n’ shine.

Imagine finishing a blog post with a bold image that invites readers to “get in touch.”

Or, posting an Instagram carousel that doesn’t just say “swipe left” in the caption, but creating a vibrant design with arrows, bold fonts, and on-brand colors to beautifully guide your audience exactly where you want them to go.

Hand Holding Vintage Rotary Phone by Shamblen Studios — *Grab this template* *here*.

And the best part of using a template is that you can create consistency—all you have to do is switch out what the content says. Find a few that work best for your business and stick to ‘em!

Templates are designed to make your life easier

At the end of the day, the whole point why Canva templates were made were to simplify things. You don’t need 4 years of design school to use them or make them—you just drag, drop, and go.

And even if you are design-savvy, templates are still a lifesaver because they cut your time in half. Think of it as if you’re cooking a meal—but all the ingredients are already prepped for you… you still get to add your own flair, but the hard (and tedious) part is already done :)

That’s the beauty here: Canva templates make content creation faster, smoother, and so much easier to stick with.

TL;DR why Canva templates are important for your business:

They’re not just graphics, but tools that help you:

Share you work with confidence
Make your announcements easier to deliver
Promote your offers in a creative way
Strengthen your CTAs
And the best part: save your time and energy

They allow you to keep your business looking polished while also freeing you up to focus on what matters most in your business: basically all the other stuff you’d rather be working on ;)

Wanna save some time and energy?

I’ve built a library full of Canva templates—made by yours truly—that are made for small business owners who want to stand out online without spending hours (or lots of moolah) on it.

They’re colorful, customizable, and designed to make your life a wholeeee lot easier.

Sign up for unlimited downloads here

What about you? Are templates already part of your content routine, or do you feel like they could take some stress of your place? Share your experience in the comments below!

Why Canva Templates Are Important For Your Business